House Cleaners›How to price
Deep cleans are the gateway product — they convert one-time clients to recurring at the highest rate. Price them to over-deliver, not just to make money on the visit.
Deep cleans are the first-visit product for almost every new recurring client. They run 2-3x longer than a standard, hit surfaces a standard skips (baseboards, inside cabinets, light fixtures, detailed appliance exteriors), and they are where a cleaner earns the trust that converts into a year-long recurring relationship. This 2026 guide walks the deep-clean pricing formula and the conversion logic that turns them into the highest-LTV product in your business.
Small deep — under 1000 sqft
$220–$320
Standard deep — 1000-2000 sqft, 2 bath
$320–$450
Large deep — 2000-3500 sqft
$480–$600
70-80% of clients who book a one-time deep clean and are happy convert to recurring within 30 days. Deep cleans are not a profit center — they are a customer-acquisition channel. Quote them at fair margin (not premium) and over-deliver on the visit. The recurring revenue is where the LTV lives.
Inside oven, inside fridge, window interiors, light fixtures — each shown as a $25-$65 add-on in the quote. Clients pick 2-3 on average, lifting AOV by $80-$150 per deep clean without adding much labor time. Quotably's quote builder makes these checkbox upsells trivial.
Homes that have never had a professional deep clean (or whose last deep was over 18 months ago) take 30%+ more time. Add this as a surcharge during the pre-quote walk-through or photo intake — never discover it on arrival. Set the expectation in writing.
US 2026 market: $220-$600 depending on home size. Standard 2-bath, 1500 sqft deep: $320-$450.
4-6 hours solo for a standard 1500 sqft home. 3-4 hours with a 2-person crew. Plan 2x the time of a standard clean.
Standard = surface clean of regularly-used areas. Deep = baseboards, inside cabinets, light fixtures, detailed appliance exteriors, plus all standard tasks.
Yes, but always quote it after a pre-visit photo intake or in-home walk-through. Surprise scope blowups kill the relationship before it starts.
Itemize as a $25-$45 add-on each. Most clients pick at least one. Lifts AOV significantly.
Distinct product, not an add-on. Different scope, different time, different price. Clients understand 'deep' as its own thing.
5 free quotes per month. Auto-applies travel, setup, rush, and tax — every time.
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