The math behind a 10-ft arch
Base: 10 ft × $42/ft = $420. Frame rental: $55. Setup labor: 2 hr × $45 = $90. Tear-down trip: $60. Travel (20 mi one way): (20-15) × $1.50 + $25 = $32.50. Total: $657.50. The base alone reads as 'just' $420 to a client who saw a $300 Etsy template — your job is to separate the line items so they see what they are actually getting.