House Cleaners›How to price
Recurring revenue is the only metric that matters in cleaning. Price the discount to lock clients in for 12+ months, not to win a one-off bidding war.
Recurring cleaning is where solo cleaners build seven-figure businesses. The math is simple: a weekly client at $120 (25% off list) is $6240/year of locked revenue. The discount is not a discount — it is a customer-acquisition lock-in. This 2026 guide walks the discount logic, the cadence-conversion tactics, and the no-show / cancellation policies that protect the recurring revenue stream from death-by-a-thousand-rescheds.
Monthly — 5% off list
$140–$210
Bi-weekly — 15% off list
$120–$180
Weekly — 25% off list
$95–$150
One-time client: $160 single visit = $160 LTV. Monthly client at 5% off ($152 × 12) = $1824 LTV. Weekly client at 25% off ($120 × 50) = $6000 LTV. The 'discount' is not a discount — it is a 37x LTV multiplier vs. the one-time client. Always price the discount to convert, never to win a one-off price war.
Soft cancellation policies kill recurring revenue. 48-hour notice or 50% fee. Under 24-hour or no-show = 100% fee. Auto-pay enforces it. New cleaners always feel bad enforcing this — and they always regret it 6 months in when their calendar is a graveyard of half-canceled slots.
Clients will ask 'can we skip this month, we're traveling'. Allow 2 free skips per year for monthly clients, 3 for weekly. Beyond that: half-rate 'slot hold' fee so they do not lose their preferred time. This both protects revenue and signals scarcity.
Monthly: 5%. Bi-weekly: 15%. Weekly: 25%. Calibrated to convert, not to undercut competitors.
Yes — 6-month commit minimum for the cadence discount. Month-to-month at 5% lower discount, or list price. Locks in revenue and reduces churn.
48-hour notice or 50% fee. Under 24-hour or no-show = 100% fee. Enforced via auto-pay card on file. Non-negotiable.
Allow 2 free skips/year monthly, 3/year weekly. Beyond that: half-rate slot-hold fee. Protects both revenue and the client's preferred time slot.
Yes — card on file, billed within 24 hours of each visit. Eliminates collections friction, enforces cancellation policy, and signals seriousness.
No. Full price on the initial deep. The recurring discount kicks in starting visit #2. The deep is the conversion product, not the recurring revenue.
5 free quotes per month. Auto-applies travel, setup, rush, and tax — every time.
Open the house cleaners calculator